The Royal Mint’s Exclusive Distribution Deal with RARCOA
The Royal Mint has secured a lucrative three-year exclusive distribution deal worth £100m ($127m) with the Rare Coin Company of America (RARCOA), aimed at expanding its commemorative coin business in the United States. This partnership reflects the growing popularity of British coins among U.S. collectors, with a significant 118% increase in the number of American customers over the past two years.
Expanding Presence in the U.S. Coin Collecting Market
The Royal Mint’s collaboration with RARCOA marks an opportunity for the British institution to tap into the U.S. coin collecting market. U.S.-based customers have shown a keen interest in British coins, particularly in popular series like Star Wars and Harry Potter. With RARCOA’s strong distribution network and market expertise, The Royal Mint is poised to further grow its presence in the U.S. market with tailored commemorative coin products.
Insight into the Partnership
Rebecca Morgan, Director of Commemorative Coin at The Royal Mint, emphasized the increasing demand from U.S. collectors for commemorative coins celebrating British heritage and pop culture. The collaboration with RARCOA is expected to streamline the process for American customers to acquire unique pieces of British history minted by The Royal Mint. This partnership underscores the alignment of The Royal Mint’s rich history with RARCOA’s distribution capabilities, creating a strong foundation for success in the U.S. market.
Exclusive Distribution Focus
The exclusive deal with RARCOA is specifically for commemorative coins and excludes other business areas like Bullion and Collector Services. This strategic focus on commemoratives showcases The Royal Mint’s commitment to providing U.S. collectors with high-quality, U.K.-made coins that celebrate British culture and history.
For collectors interested in learning more about RARCOA and their offerings, visit www.rarcoa.com.